Tuesday, August 29, 2017

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's ego too). Anyways it really bugs me when I see advertisers copy an ad, sign or a TV spot. An homage is fine, being influenced by something good that's fine too, we've all been there. But to copy? Come on, think for yourselves. I have these posts I call "great minds..." That brings some of these copied campaigns for you to judge. I understand the audience keeps changing, (product, country, age etc.) but come on.
So, I will leave you with this: If people never saw the ad before, isn't it still a rip-off?

Full disclosure, in my book these are great ads for great brands, but still...






Great minds...

When copying something...

Subject - Check
Sector - Check
Copy - Check





Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's...